THINGS I KEPT COMING BACK TO

As the new year approached, Instagram Stories became a highlight reel of overseas memories, moments of escape, adventure, and excitement. It reflected a common sentiment: that life feels more meaningful outside of Singapore. This sparked an opportunity to shift that perspective and remind Singaporeans to rediscover value and joy in their lives at home.

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To combat short attention spans and early drop-off rates, I crafted a 6-slide Instagram carousel that delivers the story in bite-sized moments. By shifting from passive viewing to active scrolling, the format increases interaction and improves completion rates across the full narrative.